She has a strong background in content creation, video editing, and graphic design, supported by professional training at the Information Technology Institute (ITI), Egypt’s national institute for communications and technology. Over the past few years, she has worked across different industries, developing the ability to craft engaging visuals, build clear storytelling, and transform ideas into polished, impactful content.
Currently, Shimaa works as a Creative Content Associate at Transworld GCC, where she focuses on developing creative concepts, producing high-quality visuals and videos, and supporting the brand’s content presence across various platforms.