Listing Description Paragraph
Established in 1984, Its is a leading UAE-based Arabic sweets, restaurant, and catering platform with over 40 years of brand heritage and a trusted reputation for authenticity, quality, and customer loyalty. The business generated AED 75M+ in 2025 revenue with EBITDA exceeding AED 10M, supported by a scaled footprint of 25+ company-owned locations and 450+ employees. With mid-to-premium positioning, standardized production processes, and a proven operating model, the company is well positioned for GCC expansion, franchising, B2B channels, premium retail formats, and strategic acquisition through a clean full share sale structure at an implied valuation of 11.2x EBITDA.
Bullet Point Version
- Established UAE-based Arabic sweets brand with 40+ years of heritage, strong customer loyalty, and a trusted reputation for authenticity and quality.
- Generated AED 75M+ revenue in 2025, supported by consistent top-line growth across 2022 to 2025.
- EBITDA exceeds AED 10M, reflecting proven profitability, healthy margins, and disciplined cost management.
- Operates 25+ company-owned locations, enabling strong control over customer experience, pricing, quality, and brand consistency.
- Supported by 450+ employees and standardized production processes across the business.
- Positioned in the mid-to-premium segment, competing effectively with both local and international confectionery players.
- Clear scalability roadmap across GCC expansion, franchising, B2B channels, and premium retail formats.
- Clean transaction structure through a full share sale at an implied valuation of 11.2x EBITDA, suitable for strategic or financial buyers.
