Listing Description
A confidential opportunity to acquire the GCC operating assets and regional franchise rights of a leading Lebanese quick-service restaurant platform with strong brand heritage, proven consumer demand, and regional expansion potential.
Founded in 1979, the brand is one of Lebanon’s most recognized street food concepts, known for shawarma, falafel, manakish, pizzas, sweets, fresh juices, and high-frequency portable meals. Its GCC expansion began in 2021, and the platform currently operates 4 branches across two major markets: Dubai, UAE and Riyadh, Saudi Arabia.
The business generated AED 51.0M in 2025 revenue, supported by a 68.8% gross margin and AED 35.1M gross profit. The platform benefits from strong delivery performance, established unit operations, and a scalable quick-service restaurant model suitable for further rollout across the GCC.
The acquisition includes the business’s operating assets and regional franchise rights at an indicative valuation of AED 57M. Franchise rights cover Saudi Arabia, the UAE, Qatar, and Bahrain, giving a strategic buyer a clear pathway to expand the brand beyond the current UAE and KSA operating base.
Key Investment Highlights
- 40+ years of brand heritage: Established Lebanese street food brand founded in 1979 with strong regional recognition and multi-generational customer loyalty.
- AED 51.0M revenue in 2025: High-revenue F&B platform with proven demand across dine-in, takeaway, and delivery channels.
- 4 operating GCC branches: Current network includes Hessa Street and Business Bay in Dubai, plus Tahlia Street and Othman Bin Affan Street in Riyadh.
- Regional franchise rights: Rights cover Saudi Arabia, the UAE, Qatar, and Bahrain, creating a clear expansion route into additional GCC markets.
- Strong gross margin profile: 2025 gross margin of 68.8%, supported by a scalable QSR operating model and broad menu appeal.
- Delivery-led revenue resilience: Delivery remained a major revenue driver in 2025, reinforcing the brand’s suitability for modern off-premise food consumption.
- Scalable operating model: Standardized systems, consistent menu, and high-throughput branches provide a foundation for future rollout.
Business Overview
The platform operates in the quick-service restaurant segment, focused on authentic Lebanese street food with a menu designed for high-frequency ordering, delivery, takeaway, and dine-in demand. Its current footprint is concentrated in high-density urban locations in Dubai and Riyadh, two of the GCC’s most active foodservice markets.
The business is positioned for a buyer seeking an established F&B acquisition opportunity with recognized brand equity, existing operating infrastructure, regional franchise rights, and a clear path for expansion across the GCC.
